Katie Pannell is the founder of 26 & Then Some, a creative agency for funny people serious about business. As a copywriter and creative director, her words and creative concepts have been the catalyst for increased revenue, brand recognition and industry celebrity for online entrepreneurs. But more importantly, her work has earned her introductions such as “the one that gave us the DILF line” and “the girl who made farts lucrative,” in front of really fancy people. Her parents are so proud. After hours, Katie performs in a band with her rockstar husband. He has been unsuccessful at convincing her to sing anything other than Barracuda.
In this episode we cover:
- The talent of copywriting.
- How to turn your inner voice into copywriting skills.
- Techniques to know your client’s story.
- How to build your creative direction.
- Identity and authenticity issues that keep the right client away.
- Where to find the right words to connect with your audience.
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