Stepping into the Next Level with Tony Chiappetta

In Episode 113 of The Win-Win Effect™ Show, Chris Ross has a REAL TALK conversation with Tony Chiappetta.


Chiappetta, CEO of California-based Advanced Microcomputing Concepts (AMC) Modern IT, is passionate about the phrase he trademarked.

As an entrepreneur for almost 20 years, it’s been his mission to change the IT game to people-first instead of focusing on fixing tech problems. Whether Chiappetta’s company runs a client’s IT division or complements a client’s dedicated IT team, the “less is more” mantra has been a game-changer. That mainly has been the case over the last 12 months since Covid-19 forced most employees to work from home. Two years after graduating from the University of Southern California in 2000, Chiappetta decided to leave the corporate world and go into business with AMC Modern IT.

He reached out to 1,000 people – cold-calling people directly from the Yellow Pages – before landing his first client, an older real estate agent who said Chiappetta reminded him of his younger self. Chiappetta went from charging hourly rates as a 23-year-old to eventually monitoring systems and backup systems daily to building a team of 24 employees in 2014. That year, his company was trying to plug tech holes, pull all-nighters and solve an overwhelming amount of problems.

So Chiappetta devised a list of 400 items that prevented downtime and security breaches and created client-specific documentation, such as a detailed new user setup and removal process for each client. He then created a dedicated role in his organization to continuously review the checklist and prevent 80% of the reactive issues that once plagued his clients. Without reactive issues, time was focused on creating IT strategies for clients to train them on how to use more Microsoft products.

This new process required a lot more time, so Chiappetta was forced to raise rates exponentially, leaving him with 19 clients from an original pool of hundreds and dropping his employee count from 24 to 8. But eventually, the smaller pool of clients became a much bigger one, and his team began to rebuild as well. Now Chiappetta and his firm are global, with employees and clients around the world.

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