Situational Awareness in Difficult Conversations

In this episode of The Win-Win Effect™ Podcast, Host Chris Ross shares some tips on what to look for approaching difficult conversations. Several reasons make specific conversations difficult, and sometimes it’s the seller’s lack of knowledge or emotional intelligence that drives down rapport levels, which results in a “good” conversation becoming a problematic conversation very quickly. Listen to the end to understand the dynamics and reasons why these conversations are so complicated. 


  • Identifying Where the Conversation Becomes Difficult
  • Golden Opportunites to Make a HUGE Impact
  • Discovering the “CORE” of Problem
  • Ignorance is Bliss
  • Recording Meetings with Buyers
  • The 3 Conversations
  • “Point of View”
  • “Emotional”
  • “Egotistical”
  • Tips on How to Handle the 3 

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