Bulletproofing Yourself from “NO” | S1:E18

In this episode of The Win-Win Effect™ Podcast, Host Chris Ross and Co-Host, Wes Baiz fill in some gaps that most salespeople frequently overlook. Staying in control and driving the conversation is one of the most challenging skills for salespeople. You will learn how to become bulletproof and ready to handle whatever the buyer throws back at you to stay in control in meetings with you as the Seller, staying in control of the buying time-frame.


– Staying in Control w/ Maintaining Rapport
– Realistic Outcome for Buyer
– Create Ownership
– Effective Use of Trial Closes & Tie Downs
– Gain a High Level of Commitment
– Power vs. Force Selling
– Moral Obligation
– Element Buyer Remorse
– “NO-SALE Island”
– Negative Reverse Selling

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