Back Story on Winject
Chris Ross is one of the world’s leading expert on high-performance sales teams and is the creator of the sales industry’s first privately owned Nationally Accredited Sales & Business Entrepreneur Program. 60+ Trade Schools operate TCR programs in the United States. Alumni of these programs have a demonstrated track record of driving revenue and increasing sales conversion for their firms.
Chris specializes in training international business executives on his “Win-Win Effect,” which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy and uses this framework to drive goals and produce transformation for marginally performing sales teams. After years of being behind the scenes, Chris decided to launch his own Podcast Show, The Win-Win Effect, in September 2019.
In February of 2020, Chris assumed the board’s role of Chairman, which relieved him of his operating responsibilities with TCR. This freed him up to focus on his newest venture Winject, Inc. and Winject Studios.
By late 2020, The Win-Win Effect broke over 2,000,000+ downloads in his show’s first full year. Chris has always been fascinated with Broadcasting & Media. After seeing a huge gap in the marketplace, he began to reach out to some of his connections within the podcasting community.
After mapping out a business plan, he reached out to INC Magazine Top Podcaster, Justin Schenck, Transformational Coach, Podcaster Adam Schaeuble, and Human Behavior Expert and Entrepreneur Brian Bogert.
They have formed a plan to do something for the podcast community to inject that winning mentality with the belief in the abundance of anything is possible. Winject Studios has begun adding other shows to the network to help grow their listenership and are quickly turning their Network Corporation into a podcasting powerhouse.

Chris Ross®
Founder/CEO